Curves and Couture

Curves and Couture

Wedding dress designer, Justin Alexander, has become a major name in the bridal world. The Justin Alexander brand has five owned labels: Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West and Sincerity Bridal (all available at our store location!). Each wedding dress design is inspired by the intersection fashion trends and the needs of real brides; Justin Alexander designs the perfect wedding day look with stunning silhouettes and high attention to detail.
What makes Justin Alexander designs stand out from other wedding dress designers is their size-inclusive designs ranging in sizes 2 to 32. No matter the size, gowns are also priced the same - something unique to the brand.
The brand partnered with influencer and body positivity activist, Iskra Lawrence, for the campaign "Be You" which is meant to empower brides to be confident in themselves, regardless of size, shape, and style. Additionally, to ensure a fabulous wedding dress shopping experience for every bride, Justin Alexander and Iskra Lawrence gives an inside look at the shopping experience at our store!
Below are examples of gorgeous gowns from the "Be You" campaign shot at our shop, featuring wedding dresses available for every styled and sized bride!


Off the Shoulder Long Sleeve Lace A-line Gown


Ethereal romance is embodied in this beautiful off the shoulder A-line gown. This dress features an allover alencon lace and a chapel length train with hem lace. Lace for the modern princess.


Illusion Lace Neckline and Organza A-Line Skirt


Your day will be complete with this fairytale gown. Features a Sabrina embroidered lace bodice with appliques continuing into the top of the tulle A-line skirt.


3D Floral Off the Shoulder Gown


You will be a true bridal vision wearing this off the shoulder A-line gown. This dress showcases allover lace with 3D floral applique details. Button and loop closures adorn the back.


Floating Crystal Off the Shoulder Dress


Feel like a princess in this beaded off the shoulder A-line gown featuring a tulle skirt. Movement is limitless as you dance the night away. Spaghetti straps give the gown support while the off the shoulder beaded sleeves give the dress a touch of elegance. Button and loop closures close the back.


Allover Lace Illusion Long Sleeve Fit and Flare Gown


Fall in love with this allover lace long sleeve fit and flare gown. Vintage inspired lace adorns the illusion bodice and trickles down into the beautiful skirt featuring tulle godets. Button closures start at the back neckline and continue to the bottom of the zipper. The bodice can also come lined to the side seams.


Sweetheart Lace Mermaid Gown with Horsehair Hem


Delicately beaded lace covers the soft sweetheart neckline of this dreamy mermaid silhouette. The tulle skirt features floating lace appliques throughout the cascading layers finished with horsehair trim.


Allover Lace A-Line Gown with Illusion Back Bodice


Beaded embroidered appliques adorn the bodice of this charming Chantilly lace A-line gown. A front V-neckline gives way to an illusion back finished with covered buttons and loop closures. A scallop train adds a final touch of enchantment.


Jewel Neck Layered Ball Gown with Beaded Belt


Your magical day begins with this voluminous ball gown. A simple jewel neckline is paired with a layered tulle skirt finished with horsehair trim. Pair with the matching detachable crystal beaded belt for the complete look.


Heavily Beaded Illusion Bikini Bodice A-line Gown


Movement is limitless in this flowy A-line gown featuring beaded spaghetti straps. Hand beaded appliques adorn the illusion bodice that then leads to a clean tulle skirt with a slit. Also available with a fully lined bodice or without the skirt slit for a more conservative look.


Hand Beaded Lace Applique Fit and Flare Dress


Shine on in this whimsical fit and flare gown. The beautifully placed beaded lace appliques shown throughout the dress will really grab attention. A low illusion lace back with button closures completes the look.


Mikado Ball Gown with Beaded Cut Out Back


The epitome of timeless romance. This Mikado ball gown features a circular cut skirt with covered buttons down to the end of the train. Beading and crystals frame the back bodice to give an element of surprise as you walk down the aisle. A raised neckline version is also available with this style.


Dropped Waist Trumpet Gown


Truly stand out on your wedding day wearing this strapless trumpet gown. It features an underlay of chantilly lace and beaded appliques that trickle into a clean tulle skirt. This figure flattering gown will make your significant other's jaw drop as you walk down the aisle.


Sheer Beaded Bodice with Chiffon A-line Skirt


Dainty pearl and rhinestone beading lies atop a sheer Chantilly lace bodice with a low V-neckline found on the front and the back. Paired perfectly with a circular cut chiffon skirt, movement is limitless. This style is also available with the bodice lined to the back.

Courtesy: Be You Campaign - Justin Alexander