Shopping for your wedding dress is one of the most magical parts of planning your big day—but knowing when to begin can feel confusing. Should you start a year out? A few months before? Is there such a thing as “too early”?
To help you find your dream gown without stress, here’s our expert guide on when to start shopping for your wedding dress—and why timing really matters.
The Ideal Timeline: 9–12 Months Before the Wedding
The sweet spot for wedding dress shopping is typically 9 to 12 months before your wedding date. Here's why:
- Ordering time: Most bridal gowns take 6 to 8 months to be made after you place your order.
- Alterations: You’ll need another 2 to 3 months for fittings and custom tailoring.
- Peace of mind: The earlier you start, the more options you’ll have—and the less stressed you’ll be closer to the big day.
Why So Early?
Each dress we show you at I do… I do… is made to order, often overseas. Designers need time to construct the gown, ship it, and allow for alterations. Starting early gives you time for:
- Trying on different styles and silhouettes
- Customizing your dress (adding sleeves, adjusting the neckline, etc.)
- Finding the perfect veil, shoes, and accessories
What If You're Short on Time?
If your wedding is coming up fast (less than 6 months away), don’t panic. There are multiple different ways we can still assist you!
- Rush shipping for an additional fee to have the dress come to us sooner.
- I do Too… is our sample store where you can buy beautiful gowns off the rack as is!
Talk to your bridal stylist—they’ll help you find the best option within your timeline.
Other Timing Tips to Consider
- Destination weddings may require earlier planning due to travel logistics and climate-appropriate styles.
- Peak wedding seasons (spring & fall) can mean longer wait times for appointments and alterations.
- If you plan to lose or gain weight, discuss timing with your stylist so fittings align with your body goals.
Pro Tip: Book Your Appointment Early
Our appointments often book up quickly—especially on weekends. Schedule your first appointment early in your planning process, and don’t be afraid to bring inspiration photos to help guide your stylist.
Your wedding dress journey should feel joyful, not rushed. Starting in advance gives you time to explore, decide, and fall in love with the dress—without the pressure.
👰 Ready to find your dream gown? Book your bridal appointment with us today and let’s begin the journey to “yes!”